Cutting Edge

Bonner & Hindley were appointed in 2008 to give PR support to Cutting Edge, a consortium of shoe repairers. The society completed a bike ride from Aberdeen to Lyme Regis in order to raise money for Children in Need as well as increase the societys profile.

B&H successfully gained the support of four times Olympic champion Chris Hoy and Tour De France Record Holder Mark Cavendish in their efforts to raise the profile of the Cycling for Shoe Recycling challenge.

Media coverage included regional titles across the UK as well as regional radio interviews.