The Spa Bridlington

Bonner & Hindley were commissioned by East Riding of Yorkshire Council in August 2006 to research and write a marketing strategy for The Spa Bridlington, a £19.5m rebuild and regeneration project.

The marketing strategy covered activity leading up to the opening of the new facilities and for the first year of operation, and was based upon the results and findings from a series of research and analysis exercises including: stakeholder research, competitor analysis, resource audit and a SWOT analysis.

It also identified current target markets particularly in the business tourism sector and looked at potential markets that could be addressed through future activity.

We were then engaged to do PR around the launch focussing on the business tourism sector.