Leeds Metropolitan University

B&H were appointed by Well Met Conferencing, the conference office for Leeds Met, to develop a series of business plans for the department.

We have produced a short-term plan covering one year, a medium term plan covering 2 years and a long term plan covering 3 years. In addition to this we have produced an integrated communications strategy for both internal and external markets.

These plans incorporate a situation analysis, a competitor analysis, a resource audit, a marketing strategy and a PR strategy.