Story Details...
Cutting Edge on TV
15/11/2008
On the 14th November 2008 B&H arranged for shoe repair consortium Cutting Edge to appear live on the BBC to present their cheque for £20,000 to Children in Need.
B&H worked alongside Cutting Edge providing strategic PR support for their charity bike ride which took place in September. During this time B&H carried out a national media campaign and secured the support of four times Olympic champion Chris Hoy and Tour de France British record holder Mark Cavendish.
The project culminated with our successful securing of prime airtime on the live BBC Children in Need show.